Assignment One: Question Three - PART 1

Assignment One: Question Three - PART 1

Find two examples of what you consider to be an effective use of Internet marketing.

For each example, describe what Internet marketing method(s) or technique(s) are used, discuss what you think is the purpose of the marketing campaign (customer acquisition ? customer retention ?), and evaluate which of the following Internet properties the online marketing campaign takes advantage of:

interactivity or two-way communication
pull marketing
personalization or one-to-one
greater hold on user's interest
measurable and trackable

Minimum word count: 200 words

Nowadays, Internet marketing become more popular. Many firm using digital technologies to help sell your goods or services. Marketer complements traditional marketing methods such as direct mail, PR and advertising. It benefit the company 24-hour global reach, lower cost, trackable and measurable results, personalized/one-to-one marketing, more interesting compaigns, seamless experience.

The marketing tools and technologies could be in may difference way like Search Engine Marketing, Blogs, PSS, Podcasts/Online Video, Mashups/ Social Networking, Widgets/gadgets or mini-applications, Mobile Marketing to achieve internet marketing.

STARBUCKS 

http://www.starbucks.com

Starbucks Coffee Company was founded in 1971, is the world’s leading retailer, roaster and brand of specialty coffee with millions of customer visits per week at stores in North America, Europe, Middle East, Latin America and the Pacific Rim.

You get more than the finest coffee when you visit a Starbucks—you get great people, first-rate music and a comfortable and upbeat meeting place. Starbucks establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each of their customers.

Starbucks Entertainment selects the finest in music, books and film to offer Starbucks customers the opportunity to discover quality entertainment in a fun and convenient way as part of their daily coffee routines. Starbucks Entertainment has made a transformative impact on the entertainment industry through its innovative relationships with music labels, publishers and filmmakers; and its breakthrough Starbucks Hear Music™ Coffeehouses in Santa Monica, San Antonio, Miami and Bellevue, Washington.

Starbucks Entertainment selections can be purchased at Starbucks stores in select markets worldwide, and online at www.starbucks.com/hearmusic. Starbucks Entertainment has also teamed with Apple to create a Starbucks Entertainment area on the iTunes store (www.iTunes.com/starbucks) in the U.S., and to offer the exclusive “Now Playing” feature on the iTunes® Wi-Fi Music Store at select Starbucks coffeehouses in the U.S., which enables customers to instantly preview, purchase, and download the music playing overhead in the store. Starbucks using digital technologies to sell the goods online. The online marketing campaign takes advantage of interactivity, pull marketing, personalization and greater hold on user's interest.

Starbucks.com customer requires to do the subscription. Provide the account Information. The customer could view the order tracking history. Therefore results can be tracked and measured more closely.

Online StarbucksStore.com is an alliance between Starbucks and Cooking.com. StarbucksStore.com offers the lineup of Starbucks® whole bean and ground coffees, including seasonal, promotional and the very special Starbucks®Black Apron Exclusives™ coffees. Through an easy-to-shop and efficient website, StarbucksStore.com offers premium coffee with affordable delivery. The site provides detailed descriptions of each coffee, including country of origin or characteristics of the blends as well as flavor notes and suggestions for other coffees that match preferred taste profiles. That will be engage customer in multi-channel buying behavior. So it’s important for businesses to reach them in every channel.

Starbucks store

Starbucks store - http://www.starbucksstore.com/



https://www.starbucksstore.com/shopping/multi_cart.asp

Starbucks.com also provide a online PR communication platform such as corporate Blog,Podcasing, online channal on YouTube.  That would be takes advantage of interactivity and social networking.  Also help the firms get a better understanding of customer behavior. And understand what benefits they expect to get from the company.

http://www.starbucks.com/via/occasion/vsbrewed/